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Welcome to Pushchairs Store (“we”, “our”, or “us”). At bellababyshop.com, we are committed to protecting the privacy and security of our customers’ personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

As a trusted online retailer specializing in premium baby products from Grobags to strollers and nursery essentials, we understand that parents entrust us with sensitive information. This policy outlines our practices to ensure your family’s data remains secure while shopping with us.

1. Information We Collect

We collect various types of information to provide and improve our services to parents and caregivers worldwide:

Personal Information You Provide:

  • Account Information: Name, email address, password, and contact details when you create an account
  • Purchase Information: Billing/shipping addresses, payment details (processed securely through PCI-DSS compliant systems), phone number
  • Communication Data: Messages through contact forms, email correspondence, or customer service inquiries
  • Preference Data: Product preferences, wish lists, and baby’s age range (e.g., when selecting 0-4 Months Grobags or 6-18 Months Grobags)

Automatically Collected Information:

  • Device Information: IP address, browser type, operating system, and device identifiers
  • Usage Data: Pages visited, products viewed (such as Bugaboo Pushchair Accessories or Cot Beds), time spent on site, and navigation paths
  • Location Data: General geographic location (country/region) for currency conversion and shipping purposes

Information from Third Parties:

  • Payment processors (PayPal, credit card networks) provide confirmation of transactions
  • Shipping carriers supply delivery confirmation and tracking data
  • Marketing partners may provide aggregated demographic information

2. How We Use Your Information

We use your personal information to provide the seamless shopping experience parents expect when purchasing baby essentials:

  • Order Processing: To fulfill your purchases of products like Baby Carriers or BABYZEN strollers, including payment processing, shipping, and returns
  • Customer Service: To respond to inquiries about products such as Cot Bed Mattresses or Breastfeeding accessories
  • Website Improvement: To optimize our mobile-optimized checkout process and product displays
  • Personalization: To recommend relevant products (e.g., suggesting 6-18 Months Grobags after purchasing 0-4 Months sizes)
  • Security: To monitor for fraudulent transactions and protect our international customer base
  • Legal Compliance: To meet regulatory requirements for our global operations (excluding certain Asian and remote regions)

3. Data Sharing and Disclosure

We value your trust when shopping for your little ones and only share information when necessary:

  • Service Providers: Trusted partners who assist with payment processing (Visa, MasterCard, PayPal), shipping carriers, IT services, and marketing (all bound by confidentiality agreements)
  • Legal Requirements: When required by law or to protect our rights, such as preventing fraud when purchasing high-value items like Bugaboo Pushchairs
  • Business Transfers: In connection with any merger or sale of company assets, with appropriate privacy protections

We never sell your personal information to third-party marketers.

4. Data Storage and Security

Your family’s security is our priority. We implement measures to protect your information:

  • Secure Storage: Data is stored on encrypted servers with access limited to authorized personnel
  • Payment Security: Credit card details are processed using PCI-DSS compliant systems with 3D Secure authentication
  • SSL Encryption: All data transmissions are protected by industry-standard encryption (look for “https” in our URL)
  • Retention Period: We retain data only as long as necessary to provide services or as required by law

While we implement these security measures for products ranging from Compact Strollers to Bedtime Bliss collections, no internet transmission is 100% secure. We encourage parents to use strong passwords and monitor account activity.

5. Your Rights and Choices

As a valued customer, you have control over your information:

  • Access & Correction: Review and update your account information through “My Account”
  • Data Portability: Request a copy of your personal data in a machine-readable format
  • Deletion: Request deletion of your account data, subject to legal retention requirements
  • Marketing Preferences: Opt-out of promotional emails while retaining transactional messages
  • Cookie Controls: Manage tracking preferences through your browser settings

To exercise these rights regarding your purchases of Baby Seats or Changing Bags, contact us at [email protected].

6. Cookies and Tracking Technologies

We use cookies to enhance your shopping experience for nursery essentials and baby gear:

  • Essential Cookies: Required for functions like shopping cart retention when browsing Cot Beds & Cots
  • Performance Cookies: Help us improve site speed and mobile optimization
  • Functional Cookies: Remember preferences like currency selection for international orders
  • Marketing Cookies: Show relevant ads for products like Babybjorn carriers (you may opt-out)

Most browsers allow you to control cookies through settings. Disabling cookies may affect features like one-click checkout.

7. International Data Transfers

As we serve customers globally (excluding certain regions), data may be transferred to and processed in countries with different privacy laws. We ensure all transfers comply with applicable regulations and maintain equivalent protection.

8. Children’s Privacy

While we sell products for children, our website is not directed at children under 13. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy to reflect changes in our practices. The “Last Updated” date at the top indicates when revisions were made. We encourage parents to periodically review this policy, especially before purchasing new items like Adaptors or Crib Mattresses.

10. Contact Us

For questions about this Privacy Policy or your personal data related to purchases of Accessories for Mums or other products:

Email: [email protected]
Postal Address: 1265 Southeast 23rd Terrace, Oklahoma City, US 73129

Thank you for trusting Pushchairs Store with your family’s baby product needs while we protect your privacy with the same care we’d want for our own families.